What is remarketing and How it can benefit your online business?

Remarketing or retargeting lets you follow people who have visited your website prior to browsing the internet through Google network. It is a simple and economical way to build your branding and promote your services online.

A scheme of how remarketing works by Pixel and Color.

A scheme of how remarketing works by Pixel and Color.

Start a remarketing campaign, create an Adwords account and create an audience list. You need to have 100 visitors in your remarketing audience list to start remarketing campaign.

Next, upload the Adwords’ retargeting tag code to the webpage which you want to promote.

After that, update your privacy policy with Google regulation text.

Then, create attractive visual banners with promotional messages. It is better to create banners in many different sizes and let Adwords choose which will work better according to surfing statistics. For our retargeting campaign banner sizes of 728×90 and 300×250 perform more effectively that the others. See below ad size formats according to Adwords regulation:

File types formats: GIF, JPG, PNG, SWF
Max. size 150KB

Ad sizes
Square and rectangle
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
320 × 50 Mobile banner
320 × 100 Large mobile banner

Finally, set up your remarketing campaign based on your targeting audience and budget, and let it run for two weeks to accumulate data. Make adjustments as needed.

Remarketing campaigns benefits:

a) Economical way to reach your audience and promote your brand;
b) Deliver the right message to the right people;
c) Boost your website traffic.

Remarketing advertising is an  efficient way to promote your online business to a specific audience with relevant messages. You will pay only if people click on your banners. However, people might see your banners without clicking and later return to your website. Furthermore, your website traffic will be boosted due to remarketing campaign.


Samples of Google remarketing display ads by

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